Creating Change Requires Risk

Some ideas are worth pursuing and some are not, but there is no way to know the difference without trying. By definition, an idea cannot be great without its potential to create some kind of change. Change is a risky proposition because change requires movement and, in order for movement to occur, friction, resistance, and…

Reduce Friction (Instead of Cutting Costs)

“There is a limit to how much you can cut, but no limit to how much you can earn.” —Ramit Sethi Wooden swords (bokken) made by Trevor Higgins for Kogen Dojo, a project that required him to invest money in better equipment in order to streamline his process for greater output without sacrificing quality and…