Create Value for Proft

If we focus on creating value, instead of making profit, the profit will take care of itself. We all need to feel like we are making progress, that we are moving forward and not backwards in life. In financial terms, progress means profit. This means that we are taking away from any business exchange more…

Different But Necessary

“In order to scale, you have to do things that don’t scale.” —Reid Hoffman The goal should not be to sell what is popular, unless you have short term goals. The goal should be to own a category, to have a monopoly because your brand, experience, and product are so unique that there is no…

Do We See Each Other?

“Daddy, look at me. Look at this. Look at what I am doing. Look at what I did. Look at what I made. Look at what I made for you.” We ask our children to sit still, to be quiet, to focus, to listen, and to pay attention. We expect them to be mindful of…

Reduce Friction (Instead of Cutting Costs)

“There is a limit to how much you can cut, but no limit to how much you can earn.” —Ramit Sethi Wooden swords (bokken) made by Trevor Higgins for Kogen Dojo, a project that required him to invest money in better equipment in order to streamline his process for greater output without sacrificing quality and…

What Are You Building?

Are you building a foundation of trust and hope or are you filling your pockets with bricks? A business is a lot like a building and the founders or owners are the architects, builders, and designers. They must ask themselves what they want to build, why, and for whom. Is it going to be a…