Create Value for Proft

If we focus on creating value, instead of making profit, the profit will take care of itself.

We all need to feel like we are making progress, that we are moving forward and not backwards in life. In financial terms, progress means profit. This means that we are taking away from any business exchange more than we put into it, that for the time, effort, and financial investment we put in on the front end, we are receiving more than that on the back end.

This exchange is perceived differently by different people and profit is not always measured in financial terms. If we receive something we value more, whether it is money, time, a product, a service, or even something intangible like respect or attention, in exchange for that which we value less, we are profitable. It is the perception of value that determines profit.

In order to be profitable, we must first create something that others perceive as being more valuable than that which they are willing to give us for it. Furthermore, we must also value that which they are willing to give us more than we value the time, energy, and resources that we put into creating the thing they want. Without creation, there is no value, and without value, there is no profit.


Holistic Budo: As it is in budo, so too it is in life. As it is in life, so too it is in budo.

-Robert Van Valkenburgh is co-founder of Taikyoku Mind & Body, Severna Park’s Holistic Chamber of Commerce, and Kogen Dojo where he teaches Taikyoku Budo and Brazilian Jiu-Jitsu

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