Movements are made by attracting people with what is familiar, but then guiding them toward that which is not.
We tend to like and to gravitate towards that with which we are already familiar. Familiarity makes us feel comfortable and secure because, with the familiar, we know what to expect. The familiar poses no threat, no surprises, and no potential for change.
Innovation, on the other hand, is full of potential, possibility, and the unfamiliar. Innovation represents the new, it represents the unknown, and it represents change. Innovation is uncomfortable because we do not know what to expect, we do not know were it will take us, and we do not know if it will be worth the trip or if we will find our way back if it is not.
If we want to have ideas that are popular, we must engage people where they are already engaged, through that which is familiar. If we want have ideas that are innovative, we must create new means of and reasons for engagement. But, if we want to have ideas that start a movement, we must do both.
Holistic Budo: As it is in budo, so too it is in life. As it is in life, so too it is in budo.
Robert Van Valkenburgh is co-founder of Taikyoku Mind & Body and Kogen Dojo where he teaches Taikyoku Budo and Brazilian Jiu-Jitsu, as well as a founding member of the Severna Park and Baltimore Holistic Chamber of Commerce.
Street art photo taken by Robert Van Valkenburgh, artist unknown unless otherwise noted.
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