The best creative work creates tension.
It creates tension for you and for your audience.
Tension is a sign that change is occurring, and change is uncomfortable.
When you feel the most compelled to run away or to seek distraction, you are exactly where you are supposed to be.
In this moment, you have a choice to either lean in or to look away.
The role of the creative is to lean in.
It is your job to seek out tension, to become comfortable in discomfort, and to transform that discomfort into something meaningful and generous.