On Novelty And Change

Innovation is measured in the positive impact it has on our lives, on the lives of those around us, and on the world at large.

If it is to be of value, it needs to positively affect people’s lives in some way, shape, or form.

Innovation purely for innovation’s sake is not really all that useful.

Innovation without a purposeful function, without some kind of positive and meaningful change, is more novel than it is necessary.

If we are driven to innovate, we must do our best to avoid novelty.

An audience attracted to novelty will soon move on when something new and more novel arises.

They will have no loyalty to us or our ideas because what we have to offer is not what they are looking for.

They want something new, but we want to make a difference.

Our audience, the people we should be seeking out and who we hope will seek us out as well, are the people who are looking for the change that we are trying to make, whether they know it now or not.


Holistic Budo: As it is in budo, so too it is in life. As it is in life, so too it is in budo.

Robert Van Valkenburgh is co-founder of Taikyoku Mind & Body and Kogen Dojo where he teaches Taikyoku Budo and Brazilian Jiu-Jitsu.

All photos by Robert Van Valkenburgh unless otherwise noted.

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