One of the primary influential factors on our level of satisfaction is quality. When a product, service, or experience is of high relative quality, we tend to be more easily and long-lastingly satisfied by it. Conversely, if a product, service, or experience is of low relative quality, we tend to be less satisfied by it.
Our minds are funny things, however. Often they trick us into believing that quantity can make up for quality and that a higher volume of low quality will somehow add up to the same level of satisfaction as a smaller volume of the same thing at a higher level of quality. This belief often causes us to bypass that which is of higher quality, and usually cost, for more of that which is of lower quality and lower cost. The problem is that no amount of low quality things added together will ever equal high quality, whether it is a product, service, or experience.
Once we get a taste for high quality, low quality becomes even less satisfying, even off-putting or repellant. With this appetite for quality, we find ourselves struggling with a new challenge. Satisfaction becomes more elusive. We are not wired for satisfaction. We are wired for more. How do we overcome the desire, the need, for more?
-Robert Van Valkenburgh teaches Taikyoku Budo and Brazilian Jiu-Jitsu at Kogen Dojo